During the 19^th Century in the Northern Region of Mexico, in the village of Tomochi, a native tribe acclaimed their religious rituals with nectar made from a cactus plant named “sereque.” The nectar containing alcohol in its purest form was also used as a medical remedy.  The sereque (sotol) plant was also used for food.

The sereque grows abundantly in the Chihuahua desert and is carefully selected for production of the smooth, natural tasting nectar.  This nectar is called “sotol,” and the quality of sotol depends on the skill and knowledge of the master sotol maker.  The making of sotol is an art that Don Cuco learned from his father and grandfather, who lived among the natives.  He passed this art on to his children.  Sotol had been declared illegal for many years in Mexico.  “Sotol Generaciones” is the first brand to be licensed by the Mexican federal government for commercial production.  The name “Sotol Generaciones” was inspired by the generations of sotol makers through which this art has passed since the natives and six generations of ancestors.  Don Cuco’s grandchildren are now re-introducing the heritage of an old family drink with a firm commitment “to continue producing finest quality.”

Few individuals are left who can reproduce the savory nectar that is celebrated in the classic song, “Viva Chihuahua.” The words “tierra que sabe a carino, tierra que huele a sotol.” declares the land of Chihuahua as having the fragrance of sotol.

This fiery yet smooth liquor, distilled by the Gods in Old Mexico, perpetuates the tradition for which Don Cuco has been known in the Sierra Madre of Chihuahua.  The historic town of Janos, Chihuahua, flourishes anew with the production of “Sotol Generaciones.”

The donkey (el burrito), on our “Sotolito” label, is our symbol of the past and present form of extracting the plant from the wilderness. sitemap | outdoor fireplaces | infrared heaters |